Exercise 1: What is profitable? (Southeast Asian Context)

MTV Southeast Asia

• Mass media audience

          - Shown throughout 7 countries with Indonesia, Thailand and Vietnam having their own versions of  

             MTV.

          - The relaunching of MTV S.E.A in 1995 garnered over 40 million viewers, even more so than 

             the 28 million viewers in the United States.

          - MTV S.E.A. links local audience to global pop culture with its distinctive voice for music and

            entertainment. 

• Demographic

          - Age range : 13 - 24

          - Gender : Male & Female

• Psychographic

          - Interests: Music and reality show lovers.

          - People who look for unique connections to music, unparalleled creativity and a place to connect with 

             other people just like them.

• Distribution system

          - Satellite, Cable & IPTV

• Analysis : Social & Demographical. 

Sources :

• http://works.bepress.com/cgi/viewcontent.cgi?article=1000&context=stacey_sowards&sei-redir=1&referer=http%3A%2F%2Fwww.google.com.my%2Furl%3Fsa%3Dt%26rct%3Dj%26q%3Dmtv%2520southeast%2520asia%2520audience%26source%3Dweb%26cd%3D2%26ved%3D0CCgQFjAB%26url%3Dhttp%253A%252F%252Fworks.bepress.com%252Fcgi%252Fviewcontent.cgi%253Farticle%253D1000%2526context%253Dstacey_sowards%26ei%3DKs4WT5roD4SurAekqe1G%26usg%3DAFQjCNEZO11P4QVMtWDnrnWh43uv4tSQoA#search=%22mtv%20southeast%20asia%20audience%22
• http://www.astro.com.my/epg/channel.php?id=412933
• http://www.brandchannel.com/features_effect.asp?pf_id=77