Tagline : MADE FOR ALL
Exploiting the medium
- Radio & Television
- Have exclusive interviews with the founder of Uniqlo
- Focus on those stations that attract the younger generation eg. Hitz fm, Red fm, Fly fm, 8tv quickie,
Mtv, etc.
- Mobile phones
- Promotion through SMS & MMS
- Pamphlet
- Theme : Red! Black! White! Simple
- Easy for readers to read.
- Promote Uniqlo's various collections of world's most famous cartoons such as Mickey Mouse, Hello
Kitty, Barbie, etc
- Newspaper
- Takes up one whole page
- Sale items solely on Uniqlo are shown
- Billboards
- Star power
- Celebrities that modeled for Uniqlo eg. Orlando Bloom, Charlize Theron, etc.
Rank each medium
- Most desirable distribution mode
- Billboards
- Highways, small roads, train stations, almost anywhere a billboard can be found
- Least desirable distribution mode
- Mobile phones
- Sms that is sent is through random selection
- Usually the service provider will send the sms and most people don't bother reading it as they may
think it is a gimmick.
- Communication advantages and disadvantages
| Medium | Communication Advantages | Communication Disadvantages |
| Radio | Advantageous for blind people and also busy people who don’t have the time to watch television. | Limited audience |
| Television | Homemakers | Limited audience |
| Mobile phones | A very direct approach. | Random selection of people. |
| Pamphlet | Easiest and common way of advertising. | Waste of paper and people throw it everywhere. |
| Newspaper | Hard to avoid for those who read newspapers every day. | Not everybody buys the newspaper, especially the younger generation. |
| Billboards | Messages are delivered continuously and frequently. | Distracting for drivers and costs a lot for the company. |
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