Treatment 1:
1. Author name: Jillian Cheong
2. Title of Show: Music Issues
3. Format of show: Tabloid Talk Show
4. Target Audience: Mid-teens and adults
5. Opportunity or Problem Adressed: Good and bad effects of music to teenagers.
6. Desired Response: Interesting facts and knowledge on how music affects the teenagers.
7. Logline: A view on what parents think about teenagers and music today and issues revolving subcultures.
8. Treatment:
An episode will involve guests revealing their thoughts and feelings on various music issues. Guests may
consists of a subculture(punks, goths, skinheads, etc.) that made it into the newspapers because of a certain
controversial issue. There will be a host that will guide them through the talk show. They are to discuss what made them act/behave a certain way. It also gives them an opportunity to voice out to the society.
Celebrities will be also invited, mainly musicians who are parents to teenagers. They will talk about how does
music affect their kids and are the effects good or bad. For example: Are they inspired by the music?,
Are they listening to a certain genre just because their friends listens to it? or Do they dress weird?
Treatment 2:
1. Author name: Jillian Cheong
2. Title of Show: Street interviews on music
3. Format of show: Interview
4. Target Audience: Teens and Adults.
5. Opportunity or Problem Adressed: Does intrinsic and extrinsic motivation play a big role when listening to a
certain genre of music? and how it affects teens.
6. Desired Response: Knowledge on how music affect teenagers and what are peoples motivations for
listening to a certain genre.
7. Logline: Spontaneous answers from various walks of life on music.
8. Treatment:
Locations of interviews held: Outside jazz clubs, clubbing scenes,music stores etc (mainly where music lovers hang out).
Each person/ a group of people will be asked a series of questions ranging from content of music these days to motivation of listening to music. If the interviewee has teenage kids, they would be asked on how the music has affected their kids. (Good/ Bad side of it)
After the interviews have been completed, the interviewer sums up on what are the most interesting answers he received from the interviewees.
Treatment 3
1. Author name: Jillian Cheong
2. Title of Show: I am part of a subculture.
3. Format of show: Mini Documentary
4. Target Audience: Teens and Adults.
5. Opportunity or Problem Adressed: Music and its influence.
6. Desired Response: A better understanding why are teenagers so influenced by music.
7. Logline: A look into the lives on a form of self expression that is often misunderstood.
8. Treatment:
This mini documentary will give you an insight of a person belonging to a subculture. It will feature on
- the places they hang out
- their daily activities
- the group of friends they hang out with (same subculture/ordinary friends)
A section of the documentary will be where the person talks about their personal feelings. They are able to voice out their opinions on :
- belonging to a group
- how people see/treat them
- are they misunderstood
