Tuesday, February 21, 2012

Presentation 2: Treatment Writing Component

Treatment 1:

1. Author name: Jillian Cheong
2. Title of Show: Music Issues
3. Format of show: Tabloid Talk Show
4. Target Audience: Mid-teens and adults
5. Opportunity or Problem Adressed: Good and bad effects of music to teenagers. 
6. Desired Response: Interesting facts and knowledge on how music affects the teenagers. 
7. Logline: A view on what parents think about teenagers and music today and issues revolving subcultures.
8. Treatment:  

An episode will involve guests revealing their thoughts and feelings on various music issues. Guests may  
consists of a subculture(punks, goths, skinheads, etc.) that made it into the newspapers because of a certain
controversial issue. There will be a host that will guide them through the talk show. They are to discuss what made them act/behave a certain way. It also gives them an opportunity to voice out to the society.

Celebrities will be also invited, mainly musicians who are parents to teenagers. They will talk about how does
music affect their kids and are the effects good or bad. For example: Are they inspired by the music?,  
Are they listening to a certain genre just because their friends listens to it? or Do they dress weird?

Treatment 2:

1. Author name: Jillian Cheong
2. Title of Show: Street interviews on music
3. Format of show: Interview
4. Target Audience: Teens and Adults. 
5. Opportunity or Problem Adressed: Does intrinsic and extrinsic motivation play a big role when listening to a
                                                          certain genre of music? and how it affects teens. 
6. Desired Response: Knowledge on how music affect teenagers and what are peoples motivations for  
                                  listening to a certain genre. 
7. Logline: Spontaneous answers from various walks of life on music.
8. Treatment:  

Locations of interviews held: Outside jazz clubs, clubbing scenes,music stores etc (mainly where music lovers hang out).
Each person/ a group of people will be asked a series of questions ranging from content of music these days to motivation of listening to music. If the interviewee has teenage kids, they would be asked on how the music has affected their kids. (Good/ Bad side of it)
After the interviews have been completed, the interviewer sums up on what are the most interesting answers he received from the interviewees.

Treatment 3

1. Author name: Jillian Cheong
2. Title of Show: I am part of a subculture.
3. Format of show: Mini Documentary
4. Target Audience: Teens and Adults. 
5. Opportunity or Problem Adressed:  Music and its influence.
6. Desired Response: A better understanding why are teenagers so influenced by music.  
7. Logline: A look into the lives on a form of self expression that is often misunderstood. 
8. Treatment:  


This mini documentary will give you an insight of a person belonging to a subculture. It will feature on
- the places they hang out
- their daily activities
- the group of friends they hang out with (same subculture/ordinary friends)
A section of the documentary will be where the person talks about their personal feelings. They are able to voice out their opinions on :
- belonging to a group
- how people see/treat them
- are they misunderstood

Wednesday, February 1, 2012

Research Component

Society and Culture: Music

How music affects teenagers these days and is there intrinsic and extrinsic motivation in music listening.

I. Introduction
Music has been discovered by humans during the primitive days thousand years ago. Nowadays, creating     music has become much more advanced in terms of instruments, technics, singers, voice and targets. Music   has influenced different aspects of society and culture.

Education :  Music is able to assist in the growth of children, balance their manners, control their emotions 
                   and instinct which plays a significant role in boosting their lives so that they are able to cope in
                   the future.

Influence in culture : Culture is a complicated issue that covers a variety of matters such as history, unity,
                                identity and transitions. Music is international and is the language of cultures that is
                                used to speak to a society or internationally. An example would be "We Are the
                                World" which is a song for charity in helping the African famine.  


Industrialization : The modernization of music is expanding vastly and swiftly with today's technology. The
                          important factors of every society in terms of producing music is the profit and the                                           economy.
                                            
These three are crucial factors that form the society and culture, and music is probably the easiest way to 
improve moral values and behaviors. But there are some people who believe that there are also negative 
aspects to it. The advantageous side of music is that it is accepted in most societies of the world. 


II. Problem Statement

Media has a big influence on today's culture and society. Sub-cultures especially, for example punks, goths, emos, skinheads. All these subcultures are based on what a person watches, the clique they hang around, how  they were raised and what music they listen to. Parents blame it on music for the gang violence, murders and suicides. They also blame the artist for singing such vulgar, melancholy and morbid songs. 

Based on the music teenagers are listening these days, and those who listen to the same kind of music form a clique because they feel that they only belong in that group. These teenagers are made fun and ridiculed just because they listen to a certain kind of music that is different. Since when we are judged by the music we listen to. Furthermore, in the past music had meaning, had symbolized meanings and heart filled messages, but nowadays the music we listen to is about drugs, sex, alcohol and partying. 

Teenagers listen to music as a form of self expression and to escape reality, but based on today's music the media and parents are blaming it for teen problems. The truth is that music has a really minor effect on the problems revolving the teens. Factors such as how the parents brought them up, living in a community with gang and violence, hanging around with the wrong crowd are the main reasons that affect the minds of teenagers.
From L to R : Goths, Skinheads, Punks

III. Purpose of the content

      The purpose of this study is to see how music is able to influence culture and society. As what is stated 
      in the problem statement, the issues are mostly focused on teenagers. The first objective is to examine  
      whether the music heavily influences on how teenagers these days act  and behave. From this objective 
      we will be able to find out other factors that influence teens to act a certain way.The second objective 
      is to examine how subcultures come about through music. Through this objective  we are able to find 
      out whether most subcultures are influenced by music.  

IV. Review of content

      The article that will be analyzed is by an freelance author named Kandi. The title of the article is   Music 
      and the Influence on Society. In the article she talks about how today's subcultures are mostly based on 
      the media and people around you. She also states that the parents are putting the blame on music for 
      all the teen issues. Stereotyping also becomes a problem because of what music a person listens to. Kandi 
      relates music to having two meanings which is intrinsic and extrinsic. Some listen to music because they 
      are bored, some listen to music for the deeper meaning behind the lyrics. Many blame music for causing 
      problems, but Kandi feels that there is lot of meaning behind the rap lyrics or rock lyrics. This is because
      music is so widespread and is the universal tongue that connects us to each other in someway, that's why
      music is always going to be essential to someone. 

Sources